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Exhibitor Add-ons and Upgrades

Add-ons and upgrades let you expand your exhibitor package after you have joined the event. Depending on what the organiser has enabled, you may be able to buy extra staff passes, meeting slots, sponsored placements, booth services, or move to a higher package tier.

Where to Find It

Me > Exhibitors > [Your company] > Add-ons or Upgrade

Open Add-ons to buy individual extra benefits. Open Upgrade to compare higher exhibitor package tiers.

Buying Add-ons

Before You Start

Before buying, check the event deadline, who will use the benefit, and whether your team already has the same benefit through your current package.

  1. Open Add-ons.
  2. Review the available benefits.
  3. Check the price, quantity, and any limits.
  4. Select the add-on you want.
  5. Confirm the quantity.
  6. Continue to checkout.
  7. Complete payment if required.

After checkout, the add-on appears in your entitlements. Some add-ons are available immediately; others need the organiser to fulfil them.

Common Add-ons

Add-onWhat to check before buying
Extra Staff PassConfirm the staff member's details can be supplied before the registration deadline.
Meeting SlotsConfirm your team has capacity to attend the extra meetings.
Featured Directory ListingCheck whether the event directory is already live and when changes appear.
Sponsored ContentPrepare copy, artwork, and links before the organiser's deadline.
Booth ServicesCheck whether the venue cut-off date has passed.

Previewing a Tier Upgrade

  1. Open Upgrade.
  2. Review the tiers available to your exhibitor.
  3. Click Preview Upgrade on the tier you are considering.
  4. Review the price difference.
  5. Review entitlement changes.
  6. Check any booth warnings.
  7. Confirm the upgrade if you want to proceed.

The preview shows what you gain, what increases, and whether anything would be lost. It also shows additional registration passes if the higher tier includes them.

Add-on or Upgrade?

Choose an add-on when you need a specific extra item. Choose an upgrade when the higher package gives you several benefits you would otherwise buy one by one, or when your desired booth or sponsorship placement requires a higher tier.

Do Not Miss

Read the upgrade preview carefully before confirming. Some upgrades can affect booth eligibility or package benefits.

Booth Warnings

If your current booth does not match the target tier, the upgrade preview may show a booth warning. For example, a higher tier might require a premium booth area, or your current booth might not be available for the new package.

If you see a booth warning, contact the organiser before confirming unless the preview clearly explains the next step.

Payment and Checkout

If the add-on or upgrade has a price, ema takes you to checkout. Depending on the event's settings, you may be asked to:

  • Confirm buyer details.
  • Choose a payment method.
  • Accept an invoice or payment schedule.
  • Sign a contract.

Your package changes may not be fully active until checkout, payment, and any required contract steps are complete.

Connected Feature

After checkout, review Entitlements to confirm the new benefit has been added and whether the organiser still needs to fulfil it.

Requesting Changes Instead

If self-service purchase is not available, use Change Requests if the organiser has enabled it. Change requests are useful for:

  • Downgrades
  • Cancellations
  • Booth changes
  • Tier changes that need approval
  • Cancelling a purchased entitlement
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