Exhibitor Content

The content page shows knowledge base articles assigned to your exhibitor through checklists. These typically contain exhibitor guidelines, venue regulations, setup instructions, or compliance requirements.

Viewing Content

Where to Find It

Me > Exhibitors > [Your company] > Content

Open your exhibitor company and select Content to review assigned articles, setup instructions, and acknowledgements.

This example has no assigned content articles; assigned knowledge base content appears here.

Each item shows:

Field	Description
Article title	Name of the knowledge base article.
Excerpt	Short summary of the article.
Requires acknowledgement	Whether you must confirm you have read this article.
Acknowledged	Whether acknowledgement has been recorded.

Click an article to read its full content.

Acknowledging Content

For articles that require acknowledgement:

1. Open the article.
2. Read the full content.
3. Click Acknowledge.

Acknowledged articles count toward your exhibitor's content completion percentage on the dashboard.

info

Some articles are informational only and do not require acknowledgement. These appear without the acknowledgement toggle.

If the organiser requires review, the portal reports “Acknowledgement submitted for approval.” The acknowledgement stays pending until it is approved.

Do Not Miss

Only acknowledge an article after the right person on your team has read it. Venue rules, move-in instructions, and safety requirements can affect booth setup plans.

Showcase

The showcase is your exhibitor's product and content gallery. Attendees browsing the event see your showcase items on your exhibitor profile, so it is your chance to highlight what you are bringing to the event.

What They See

Attendees see your showcase items and reasons to visit on your exhibitor profile as soon as you save them — there is currently no draft or publish step, so only add an item once it is ready for attendees to see.

What you can showcase

Each showcase item has a type:

Type	Use it for
Product	A product or service you want to highlight.
Video	A demo video, promo clip, or recorded presentation.
Document	A whitepaper, brochure, spec sheet, or other downloadable file.
Case study	A customer success story or real-world implementation example.
Link	An external URL pointing to your website, landing page, or any other resource.

Adding a showcase item

1. Navigate to your exhibitor in the Me portal.
2. Open the Profile tab and scroll to the Showcase section.
3. Click Add item.
4. Fill in the details:

Field	Description
Type	Choose from product, video, document, case study, or link.
Title	A short, descriptive name (required).
Description	Optional longer description of the item.
Thumbnail URL	A link to an image that represents this item in the gallery.
CTA label	The text for a call-to-action button (e.g., "Watch Demo," "Download PDF"). Up to 100 characters.
CTA URL	The link the button opens.

5. Click Add Showcase Item (or Save Changes when editing).

The portal shows showcase items in their saved display order, and the current list has no reorder control. Add items in the order you want them presented; the first item appears first on your public exhibitor profile.

Editing and removing items

• Click any item to edit its details.
• Click Delete to remove an item from your exhibitor profile.

tip

Lead with your strongest item. The first showcase item is the most prominent on your exhibitor profile, so create your best product demo, flagship case study, or hero video first.

Why Visit

The "Why Visit" section lets you give attendees compelling reasons to come to your booth. Each reason appears on your exhibitor profile as a short highlight with an icon.

Adding a reason

1. Navigate to your exhibitor in the Me portal.
2. Open the Profile tab and scroll to the Why Visit section.
3. Click Add reason.
4. Fill in the details:

Field	Description
Title	A short headline (required). For example, "Live Product Demos Every Hour."
Icon	An optional icon that appears next to the title. Choose from the available icon set.
Description	Optional longer text expanding on the headline.

5. Click Add Reason (or Save Changes when editing).

New reasons are added to the end of the list, and there is currently no way to reorder them yourself from the portal — attendees see them in the order you created them.

Editing and removing reasons

• Click a reason to edit its title, icon, or description.
• Click Delete to remove a reason. It will no longer appear on your exhibitor profile.

tip

Keep your reasons specific and benefit-focused. "Learn about our solutions" is generic. "See a 10-minute live demo of our new analytics dashboard" tells the attendee exactly what they will get.

Example Scenario

For a product launch, add a short demo video to Showcase and a reason to visit such as "See the new analytics dashboard live at Booth 24." This gives attendees both a preview and a clear reason to stop by.