Marketing manager

Fills the room and keeps it informed. Runs the public site, plans the campaigns and owns the send calendar, and needs registration numbers and audience segments they can act on without asking anybody for an export.

Persona

Marketing manager

Side

Internal — Works for the organisation running the events.

Reference

marketing

Where they work

In the content and communication areas of the operator's workspace, and on the event's public pages.

What they are responsible for

Filling the room and keeping it informed. They run the public site, plan the campaigns, and own the send calendar, and they want registration numbers and audience segments they can act on without asking anyone for an export.

What they can do

• Build and publish the event's public pages, and manage its look.
• Build audience segments and static lists from live registration data.
• Design and send email and SMS broadcasts, and see what was delivered.
• Manage subscription topics and honour the people who opted out.
• Send push notifications to the event app.

What they cannot do

• Change registration pricing or eligibility — that belongs to the project lead.
• Send to somebody who has unsubscribed or been suppressed.

Journeys they take part in

These are the end-to-end chains of work that name them — the steps they own, and the ones that only affect them.

Journey pages need an operator sign-in to open.

Stand-up

• Build the public sitePages are built, linked together with navigation, made findable, and published as the site visitors and search engines actually see.
• New project to operating baselineModules, dates, branding, team, and defaults are ready to work in.

Delivery

• An attendee’s event, from discovery to the content afterwardsAffected, no step of their ownAn attendee finds the event, registers, carries their pass and agenda to the venue, takes part, and leaves with their certificate and the recordings.
• Engagement during the eventAttendees participate and engagement is measurable.

Onsite

• Onsite readiness to doors openKiosks, badges, signage, wayfinding, and run sheets are all live.
• Speaker prep station to live sessionEach talk goes live from a validated deck or the speaker’s own laptop, with the consent the project requires on record, and the operator sees room faults before the audience does.

Close

• Content afterlifeRecordings and materials keep earning after the event.

Ongoing

• Comms cadenceThe right message reaches the right audience on schedule.

Pages that relate to the Marketing manager

• Audience SegmentsSign-in required
• Branding & Email SettingsSign-in required
• BroadcastsSign-in required
• Email BuilderSign-in required
• Email TemplatesSign-in required
• Event ThemesSign-in required
• Marketing Subscription TopicsSign-in required
• Organization HubSign-in required
• Page SEOSign-in required
• PagesSign-in required
• Project ThemeSign-in required
• Push NotificationsSign-in required
• SMS BroadcastSign-in required